One of my favourite words: from anoint. It makes sense to put powerful, active ingredients in tiny tubes – it increases the sense of their potency, like you only need a little for strong effects. I remember cream from a tube being quite magic when I was small. Savlon was the thing. A thin smear on a graze and then a plaster, hopefully a kiss, and you would forget all about it; the power of kissing - sympathy in medicine is much underrated. If we had a pay-as-you-go healthcare system perhaps here it wouldn’t seem so genuine.